Book Title: Social Marketing and Public Health
Description: Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with the aim of achieving specific behavioural goals relevant to the public good. It is increasingly recognised as a valuable tool within public health, where it can improve health and reduce health inequalities. It is particularly important for influencing voluntary lifestyle behaviours such as smoking, drug use, drinking and diet. Social marketing and public health: theory and practice gives an international focus on social marketing. It covers both theory and practice, frames social marketing within its political and policy conte...
Bibliographic information
Author(s): Jeff French
Publisher(s): OUP Oxford
Publish Date: 2010
Book Pages: 351
Industry Identifier: ISBN_10: 0199550697
Cover: External Link
Subjects: Business & Economics / Marketing / General • Business & Economics / Sales & Selling / General • Medical / Health Care Delivery • Medical / Public Health
Book Dimentions
Height: 25.00 cm
Width: 24.40 cm
Thickness: 2.00 cm
Book Preview
The viewer for this book has not loaded.
loading...