Anatomy ,  Addiction  , Allergy , Aids , Anesthesiology , Biochemistry , Bioinformatics , Biology , Biotechnology , Cardiology , Cardiovascular Diseases ,  Careers ,  Climate and Health , Clinical Guidelines ,  Clinical Procedures , Critical Care , Dentistry , Detoxcology , Dermatology , Diagnostic Imaging ,  Diabetes , Medical Dictionary , Medical Education  ,  Embryology  , Emergency  Medicine , Endocrinology , Epidemiology , Medical  Ethics Family Medicine , Gastroenterology , Genetics , Geriatrics , Obstetrics  and Gynecology , Hematology , Histology , History of Medicine , Immunology , Infectious Diseases ,Internal Medicine , Medical Writing , Microbiology , Military Medicine , Molecular Biology , Musculoskeletal Disorders , Natural Science ,  Nephrology , Neurochemistry , Neurology , Neuroscience  , Neurosurgery , Nutrition , Oncology , Ophthalmology , Orthopedic  Surgery , Otolaryngology , Pathology , Patient  Care , Pediatrics , Perioperative Care , Pharmacology , Physiology , Plastic Surgery , Poisoning , Primary  Care , Psychiatry , Psychoanalysis , Psychology , Public  Health , Pulmonology , Radiation , Radiology , Rehabilitation ,  Rheumatology , Sociology , Sports  Medicine , Medical  Statistics ,  Stem  Cells ,  Surgery ,  Thoracic  Surgery , Toxicology ,  Transplantation , Traumatology , Travel  Medicine ,  Urology , Vascular  Surgery , Bariatric  Surgery , Veterinary  Medicine , Virology ,  weight  loss , Medical  Exams ,  Physical  Examination ,  Mrcs ,  Frcs ,  Mrcp ,  Mrcog ,  Mrcpch ,   MCCEE ,  MJDF  and  FMFDS  , Ielts  ,  Medical  Cases  ,  Surgical  Cases  ,  Medical  Questions

Social Marketing and Public Health - Free Medical Books

Description: Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with the aim of achieving specific behavioural goals relevant to the public good. It is increasingly recognised as a valuable tool within public health, where it can improve health and reduce health inequalities. It is particularly important for influencing voluntary lifestyle behaviours such as smoking, drug use, drinking and diet. Social marketing and public health: theory and practice gives an international focus on social marketing. It covers both theory and practice, frames social marketing within its political and policy conte...
Bibliographic information
Author(s): Jeff French
Publisher(s): OUP Oxford
Publish Date: 2010
Book Pages: 351
Industry Identifier: ISBN_10: 0199550697
Subjects: Business & Economics / Marketing / General • Business & Economics / Sales & Selling / General • Medical / Health Care Delivery • Medical / Public Health
Book Dimentions
Height: 25.00 cm
Width: 24.40 cm
Thickness: 2.00 cm
Book Preview
The viewer for this book has not loaded.
loading...