Book Title: Public Health Communication
Description: This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.
Including studies based on communication programs in the United States, as well as projects done elsewhere in the world,...
Including studies based on communication programs in the United States, as well as projects done elsewhere in the world,...
Bibliographic information
Author(s): Robert Hornik
Publisher(s): Routledge
Publish Date: 2002-01-01
Book Pages: 452
Industry Identifier: ISBN_10: 1135671451
Cover: External Link
Subjects: Language Arts & Disciplines / Communication Studies
Book Dimentions
Height: Unknown
Width: Unknown
Thickness: Unknown
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