Book Title: Relationship Marketing in Sports
Description:
Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
Bibliographic information
Publisher(s): Routledge
Publish Date: 2010
Book Pages: 198
Industry Identifier: ISBN_10: 075068495X
Cover: External Link
Subjects: Business & Economics / General • Business & Economics / Marketing / General • Business & Economics / Sales & Selling / General • Reference / General • Sports & Recreation / General • Sports & Recreation / Coaching / General • Sports & Recreation / Business Aspects
Book Dimentions
Height: 25.00 cm
Width: 19.00 cm
Thickness: 1.20 cm
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